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NetBase: 3 Steps for Your Social Media Analysis Strategy

Press Release


Social media has experienced exponential growth in the past few years. Today, social platforms have become powerful marketing tools, and many companies are dedicating their resources to social media analysis. However, to be successful with social media, you need effective tools to properly analyze your competitors, customers, strategies, and the sector in which you are working. You also need a working plan to help you navigate through the process to enable you to make informed decisions regarding how you should invest. Here are some of the steps that can guide you through.

1. Determine Your Market and Set Social Media Goals

The first and crucial step is to define your target audience. Determining your audience base as well as their demographics, can be helpful. Analyze crucial factors like their age, education, interests, and class to provide you with relevant information that can help you in decision making. It can also help you develop relevant content.

Frequent monitoring and checking on how often your competitors use social media can help you track their performance on various platforms. Similarly, to achieve a successful social media analysis strategy, you need to set clear and realistic company goals. Some of the goals that can be incorporated in your social media analysis campaign may include improving customer support, brand awareness, increasing sales, and growing customer base. Setting clear objectives can help keep track of your business performance and enable you to make possible adjustments where possible.

2. Analyze Your Competitors

In addition to analyzing your customers, spying on your competitors can help you know where your brand stands in the market. Sometimes it is not easy to stay ahead of competitors, though, especially the big and established brands. Therefore, to achieve a practical social media analysis and social media audits, you’ll need to keep a close watch of your competitors. To achieve this, you can list them down and monitor their social presence.

Determine their consistency levels in the kind of platform they use and check on the strategies they employ. Also, check on their content and see how interactive it is to their customers. Remember that carrying out competitors’ analysis can help you establish your strengths and weaknesses to help you improve your brand to meet the market competition.

3. Improve Your Website

Your business website is a crucial determinant in the success of your business. For it to perform correctly, you need to incorporate user-friendly features to help customers quickly navigate through. How well is your website optimized for social platforms? Check if it allows potential customers to interact and share information with you or whether it gives them difficult times in accessing your site.

Similarly, determine if the tools used are generating leads to your website and if they are, how much traffic are they fetching you. Also, ensure you develop relevant and useful content that can attract new customers as well as keep the existing ones. Alternatively, you can use qualified professionals to help with your social media analysis process. The importance of using reputable social media platforms such as NetBase is that they give you real-time and in-depth insights to improve your business.

NetBase is a world leader in delivering flexible, accurate, and fast customer insights that you need to know to achieve your goals. They use next-generation artificial expertise for deep learning to provide maximum return on investment. Leading in social media analysis, NetBase helps you maintain your brand by analyzing possible sources of customer data, including surveys, social platforms, and CRM, to determine the arising social issues, customer care challenges, and negative experience about your brand. The experts then develop necessary insights to help you respond quickly to maintain your company reputation. NetBase also enables you to manage the emerging crisis in real-time to identify the risk and communicate it in advance before it harms your brand.

John King